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Mastercard uses Facebook Messenger to help small businesses in Africa

Mar 07, 2018
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Mastercard uses Facebook Messenger to help small businesses in Africa

 

March 7, 2018 | Communication Africa

 

Mastercard has announced to use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments during Mobile World Congress (MWC)
Facebook MessengerThe aim is to help small businesses in Africa go digital. (Image source: Eduardo Woo/Flickr)

Access to digital payments will help these businesses expand to new markets and unlock financial services and products that enable them to grow their livelihoods.

This Messenger experience will launch in Nigeria, where Mastercard will pilot a new Masterpass QR bot to help business owners’ move beyond cash transactions to accepting QR payments.

Ecobank and Zenith Bank will support this inaugural programme. The pilot in Nigeria is the beginning of a larger plan by the two companies to include more businesses into the digital economy.

According to research done by The Fletcher School and Mastercard Center for Inclusive Growth, of the US$301bn of funds flow from consumers to businesses in Nigeria, 98 per cent is still based on cash.

“Every business owner is looking for ways to increase sales and draw new customers into their stores. By offering QR-based digital payments, smaller retailers can achieve these goals and create greater customer stickiness with little to no investment beyond the phone they already have,” said Jorn Lambert, executive vice-president for digital channels and regions at Mastercard.

To get started, businesses can send a request to the bot to enable QR payments, receive approval from the bank, set up an account and start accepting digital payments in a fast, simple and secure manner. Once the account set up process is complete, business owners can print and display the QR code in their stores or save the code on their phones. Customers can pay by either scanning the code from their smartphone or by entering the merchant ID associated with the QR code into their feature phone.

“Brands and developers around the world are turning to messaging to connect with the 1.3bn people who use Messenger each month,” said Kahina Van Dyke, director of payments and financial services partnerships at Facebook. “We are pleased that Mastercard is developing a service on the Messenger Platform to help small merchants use messaging to manage their business and connect with their customers.”

Launched in 2016, Masterpass QR provides people with any type of mobile phone the ability to safely accept and make in-person purchases without cash or a plastic card. It provides greater choice in payments and complements Mastercard’s investment in contactless payments to provide merchants of all sizes – from international chains to individual shop owners and street vendors – a fast, secure and inexpensive way to accept payments.

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